Getting your Search Engine Optimization (SEO) right
Search Engine Optimization is the tool to get your website to the top of the search engine! Read how to get your SEO on track in 2021!
It is almost impossible to imagine life without it these days: Search Engine Optimization. The way to get your website as high as possible in the ranking. But what can you do to improve your SEO and how can you organically stand out from all the competition? With this guide we will help you on your way!
What is Search Engine Optimization (SEO)?
To first get an idea about how you can use SEO as effectively as possible, we start with the basics. What is SEO? What is it good for? Why should you too incorporate it into your strategy? These are all questions that will probably haunt your mind if you know little about it or do little with it.
Search Engine Optimization is a method of organically ranking your website as high as possible in the search results of search engines. All activities that are undertaken for this, belong here (think of finding the right keywords and link building).
But what is it good for? If you use your SEO optimally, you increase your findability for your target group. Not only for your target group. The big advantage is that the majority of consumers research companies and/or products via online search engines. Do you have a high position in the Google ranking? Chances are that consumers look around on your website and maybe even buy your products because a high position, reliability and authority will generate.
SEO is crucial in this day and age of growing consumers, so you don’t want to fall below the mountain. In addition, you can also reach new consumers through this method, giving you multiple opportunities for growth.
Are you little to no familiar with SEO? Then this introductory video from Google is useful for you!
SEO tools you need to know
There are plenty of tools out there to help get your SEO to the top! My favorite tools to use are:
Ubersuggest
Ubersuggest will help you generate more traffic, but how do they do it? It makes searching for the right keywords easier: you get new ideas and data. The tool analyzes your website for errors, keywords, opportunities and threats.
Google Search Console / Google Analytics
Google’s Search Console is a free tool that helps your website perform at its best by monitoring it and shows you how to improve your performance. To optimize your content, I would use this tool. You get reports on traffic and site performance. It’s a powerful tool for your SEO. Google Analytics is not so much focused on SEO, but it can help improve it. Analytics is a data tool: you get all the insights about your website performance, which in turn allows you to act on it.
Screaming Frog
This is a website crawler that will help you to improve the SEO through data research and find errors in the SEO. It looks at each page to see how the technology works. The crawl is definitely recommended due to the amount of features to optimize the website. It is not a standard SEO tool.
SEO Yoast Plugin
Do you have a WordPress website? Lucky you! After all, WordPress has been thinking about your SEO before you could. Seo Yoast Plugin is the SEO tool for WordPress sites. It helps you meet all SEO standards.
You get insights on how the content on the page is scoring, how to optimize it and then when you finally meet it, the light goes green! Ideal right?
Keyword SEO
The keywords of the website is perhaps one of the most important aspects for the SEO, because this is the basis. On keywords you will be found. If you can respond optimally, you are easier for people to find.
There are several types of keywords: the long-tail keywords (4 or more words), the short-tail keywords (1 word) and the mid-tail keywords (2 or 3 words).
With keywords, make sure that the search volume is high, because that means that many people are searching for that keyword. In addition, competition is important: it can get tricky if many other companies are using just that one keyword to optimize their SEO.
How to search for the best keywords? Easy! I recommend using the previously mentioned Ubersuggest because Ubersuggest specializes in this. You’ll get the exact information you need to get your keywords perfect!
Want to know more? Here are some more great tips to get to the top with your SEO!
