Making money with Instagram, 3 popular strategies!
Making money with Instagram is something many people dream about. But how do you do it? You’ll find everything you need to know here!
Making money with Instagram, that’s something a lot of people dream about. Especially the younger generation that has a lot to do with social media, and especially Instagram, smell the opportunities of making money online. It is becoming increasingly popular to generate income through this platform. Hence, in this blog we cover how you too can make money with Instagram. I list the three most popular strategies for you!
How does Instagram work?
Instagram originally started as a photography platform where photographers could post their photos. Soon, the platform became a lot more accessible, so the general public turned to Instagram as well. Despite expanding to video and the other new concepts like the stories, highlights and Reels, Instagram is still all about one thing: images.
Before you know how to make money on Instagram, it is important that you understand this principle well: visitors to Instagram come for images! You will have to use images to convince them to buy something. In itself a promising principle, because people are more easily convinced by a flashy video than by text on Twitter, for example. Images say more than a thousand words!
Earning money with influencer marketing
Whatever platform or strategy you use, one thing is certain. If you want to make money with social media, you need a large reach. For example, if you want to work as an influencer on Instagram. People will pay you to tell about their product or service, but they will only do so when you can get your message across to enough people. A few hundred people is probably not enough, unless you serve a very fanatical niche market. Otherwise, the rule is that you only start counting from 10,000 followers.
Once you reach that number of followers, all kinds of doors will open for your influencer business. It’s important that you’ve mapped out who your followers are, because that way you can make sure that the right people will approach you for an influencer deal. They will most likely request these statistics from you as well, to make sure there is a match between offer and target group. These insights also ensure that you can market yourself to companies that are open to influencer marketing in the right places. Match found? Then you will be richly rewarded for this!
Make money with Instagram ads
Making money with ads’, that might sound crazy. After all, ads cost money, even on Instagram. But you know the saying, “You have to spend money to make money”. After all, customers won’t automatically sign up with you. You have to get their attention! How do you do that? By being visible to the right target group in the right places at the right time. Instagram ads allow you to achieve this goal by letting you pay to set all the above factors up front.
Once you have determined which offer you are going to present to which target audience, the goal is, of course, to get them to make a purchase. This requires a strong message via photo or video. A convincing video advertisement can ensure that a relatively large percentage of the selected target group will make purchases from you. The result is, for example, a red-hot inbox full of orders from your new customers. This is one way of making money with Instagram!
Making money through Instagram shops
You can build on this by using the features within the Instagram shop. This is meant to be a visual marketplace where you can offer your products. The Instagram shop makes it possible to display various product photos and then redirect users to your website in a user-friendly manner. Here they can complete their purchase. Instagram shopping is very popular these days, so it can bring you a lot. Again, it is important that you do have enough reach.
Fortunately, you can also use ads for this. You then pay, so that your products are promoted to the right target group. You’ve probably noticed it before: visual post with the word “promotion” above it. If you then click on the post, you see a number of pop-ups that redirect you to an Instagram shopping page, where you can view the product the model is wearing in more detail. For example, have you started a clothing brand? Then Instagram shopping is a powerful tool to use within your marketing strategy.
Hopefully these three strategies to make money on Instagram have inspired you for your own business! Also, be sure to read our other blog on the best time to post on Instagram to completely optimize your strategy. Or check out what opportunities exist to make money on TikTok and Pinterest.
