Making money with Pinterest, 3 different perspectives
Making money with Pinterest? Entrepreneurs are now starting to get this too and are plunging into the platform. What opportunities does Pinterest offer?
Making money with Pinterest? Is that a thing? And if so, can you do it? Pinterest has been a part of our lives for years. Yet recently it has gained a lot more ground within the world of social media. This also creates opportunities to make money with Pinterest. (Online) entrepreneurs are starting to realize this and are throwing themselves into the platform more and more. Which opportunities it offers to make money with Pinterest I will discuss in this blog.
How does Pinterest work?
Pinterest is completely set up for sharing images, just like we discussed in the blog about making money with Instagram and TikTok. Basically, it’s a big search engine for images. Where Google displays search results textually, Pinterest’s search results consist entirely of photos and nowadays videos as well. The search engine ensures that you are shown the images that match your search query. This is why Pinterest is often used as an inspiration board, for example when putting together a new kitchen or bathroom.
By default, search results consist of a picture, a description and a button. You cannot make purchases on Pinterest itself, but you can use it as a marketing channel. If you make sure that your Pinterest pins get a lot of traffic, you can redirect a percentage of it to, for example, a landing page on your website. Besides individual photos, you can also publish carousels and, since recently, videos. These stand out even more from the other stationary photos.
Earn money through organic reach
You can make money on Pinterest without spending any money on it yourself, namely by realizing organic reach. You will then publish pins on the platform that belong to a certain search term. The more targeted the search term is and the less competition there is on that keyword, the greater the chance that your pin will come up when people search on that keyword. As you have already read it is very important that you do good research on promising search terms.
You notice that some areas are already very popular on Pinterest, for example interior styling. You won’t be able to get in between these areas just by making pins about them. But there are still a lot of other topics about which relatively few pins are made on Pinterest. In these areas, you have a better chance of being shown with your pins. The only question is whether your target audience will search for it enough. Try to find a promising, creative combination.
Earn money with Pinterest ads
If you find that there is not enough organic reach within your industry, you can choose to use Pinterest ads. You then pay to be displayed higher on certain search terms. This will probably put you higher up than other competitors who are trying to generate new leads organically. Again, you need to do good research into which ad positions might be beneficial for your offering. Look for popular search terms that are frequently searched for, but on which few competitors are active.
Pinterest Netherlands has made a number of coaches available who will help you put together your advertising strategy. They work at Pinterest and have the right knowledge to guide your marketing campaign in the right direction. Still, be critical that your product or service fits well within the target audience of the Pinterest platform. If this match is missing, it could be that your advertising budget will not be successful. That would be a shame!
Earning money as a Pinterest expert
Just like Pinterest itself, you could also choose to completely read up on the possibilities within the Pinterest platform. Then you will start making money on Pinterest from a different angle, namely as a Pinterest coach. You could then share your knowledge and skills with other entrepreneurs who would like to start advertising on Pinterest. You then simply work through the freelance or agency business model. You then make money with Pinterest without products, but by selling your expertise.
You can choose to start this up as an independent entrepreneur, but if you don’t feel the need to start your own business you can also work at Pinterest. You will have to acquire the necessary knowledge one way or another. Fortunately, there is a lot of information available on the Internet. Even if you have already done something on Pinterest, you can use this experience to help others. If this experience is lacking it can be valuable to start working with Pinterest first before you start selling your skills to others.
In this blog I have discussed different angles that can help you make money with Pinterest. Pinterest is a unique and interesting channel and is definitely worth investigating carefully. If you find that Pinterest is not for you, you can also read more about how to make money with Instagram and TikTok.